Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Newcastle Brown Ale had a big hit with its "If We Made It" ambush campaign around the Super Bowl. Now, the British brewer has done something similar for July 4.
The new campaign, from Droga5, is called "If We Won," and it imagines what America would be like if Britain had won the Revolutionary War. It also continues the tradition, begun last year, of celebrating July 3 as Independence Eve—so the Brits can sneak in with their bangers and mash ahead of Independence Day on July 4.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in