Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Some precocious Maori children in New Zealand argue about whose dad is more irresponsible in this curiously amusing PSA about driving while stoned—the latest in a string of such ads from Clemenger BBDO for the New Zealand Transport Agency. Jalopnik promised that I would feel "all sorts of feels" while watching the ad—and I probably would if I could understand more than one-third of what the kids are saying. Still, the approach is interesting. Using humor and a light touch is certainly preferable to shock tactics like hitting little girls with cars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in