New Zealand reporters get scoops ... or else | Adweek New Zealand reporters get scoops ... or else | Adweek
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New Zealand reporters get scoops ... or else

Stuff

Pelting reporters with tomatoes, or dangling them upside down from high above the street, if they don't break big stories? It's part of a promotion by New Zealand news and entertainment Web site Stuff.co.nz. Indeed, both punishments were meted out near the site's Auckland offices recently (see the videos below), along with banners that read: "If our team don't break stories first, there are consequences." Please, no quips about Stuff needing copy editors—the subject-verb agreement there is actually OK in New Zealand, where dictionaries and usage guides are routinely used to paper wallabies' cages. On a personal note, I'm sorry I didn't break this story on AdFreak first, but c'mon, guys, have a heart: The wind's picking up out here, and it's tough to type with my head banging against the flagpole!

—Posted by David Gianatasio

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