New Zealand police's cougar ads are pulled
New Zealand police came up with a ghastly recruitment slogan, "We've got a lot in common with cougars. We like 'em young too," referring to the recruits, and then got all upset when the ads were banned. "Police had failed to see how the ad could be negatively perceived," according to a local report. So, they didn't think it made them sound like child molesters? And what is it with provocative ad campaigns and cougars, anyway? It's like everyone over 40 only just now figured out what that term means, so they want to apply it to everything, context be damned.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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