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Colenso BBDO's latest ads for New Zealand Land Search & Rescue show ghostly doorways appearing, Tardis-like, in the middle of forests, mountains and more mountains. "We'll get you out," says the tagline. The doors are supposed to be metaphorical, but these are just the kinds of delusions that folks lost in the wild might actually experience. If you've been stranded for days without food and water, it wouldn't be surprising at all if a portal suddenly materialized out of thin air.
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