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Even if you read the piece we’re about to gush about solely to keep up with trends important to your job in advertising, do yourself a favor and read New York magazine’s cover story this week—“Forever Youngish: Why Nobody Wants to Be An Adult Anymore.” It’s about adults—many with children—who refuse to grow up with the same set of fixed notions of adulthood as their parents. (Somewhere in the halls of JWT, Marian Salzman is wishing she’d thought of this first.)
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