Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here’s a contest. New York Life. "Blue Box Challenge!" Consumers write ads. Three words each. Wow, that’s hard! Still, I’ll try. Let me think. Nah, no good. I’m truly stumped. “Just do it”? That’s been taken. Man, I suck.
—Posted by David Gianatasio
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in