New Xbox commercials will blow your mind | Adweek New Xbox commercials will blow your mind | Adweek
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New Xbox commercials will blow your mind

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Man, the fish-eyed smile on the woman in this Xbox 360 commercial really made me uncomfortable. But then the camera panned around to show the giant hole in the back of her head, and I relented somewhat. Undergoing a lobotomy that removes the entire brain and replaces it with a home theater must be excruciating, so we should all cut her a little slack. Same goes for the slaw-jawed yokels in the other two ads, here and here. The T.A.G creatives behind the campaign must have gone through similar procedures, because no one with an intact brain would confuse vacant staring with living in the moment.

—Posted by David Kiefaber

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