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New Mexico certainly not underselling itself

Alien New Mexico has unveiled a new tourism campaign with the humble tagline “The best place in the universe.” Two TV commercials by M&C Saatchi, posted on the Web site, feature scaly, wise-cracking creatures who may bear a passing resemblance to the state’s sun-loving elderly but who are actually aliens from a far-off land (not Mexico) who’ve heard about the wonders of New Mexico and decided to visit. There’s also a behind-the-scenes making-of video. The aliens are maybe a bit reminiscent of Microsoft’s dinosaurs, but the commercials are humorous enough. And of course New Mexico has a bit of history when it comes to visitors from space.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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