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Condom company LifeStyles, an advertiser that lost its sheath long ago when it comes to saucy (often sophomoric) ads, asks “What’s your LifeStyle?” in its first effort from AMP Agency. Surprise: The work makes with the risque images and bawdy wordplay. Brandweek’s description borders on breathless: “For the ‘Bold’ lifestyle, the creative features a shot of a young woman in a public bathroom hiking up her skirt to reveal her right butt-cheek, while swinging a pink metallic purse in her right hand.
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