New Ikea Commercial Is Full of Colorfully Colorful Colors So long, drab white apartment
Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super, super colorful) 2013 catalog. The ad references Flashdance, Singin' in the Rain, and Top of the Pops dance troupe Pan's People. Even the song, 99 Trees' cover of "Bright Shiny Colors," is a reference. By the time it's over, I felt like I'd been punched right in the nostalgia. It's rather fitting that an Ikea ad is basically a careful assemblage of pre-made parts, though.
Email
Print
- Mike Darnell Steps Down as Fox Reality Capo
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Embattled P&G CEO Out, Replaced by Predecessor
- NSA Media Creates Alliance With Wishabi
- The Guardian to Consolidate Web Properties Under One Domain
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- JCPenney One of 10 Brands Predicted to Die in Next Year
- How AT&T Got Kids to Make Some of the Year's Best Ads
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- The 10 Best Commercials of 2012
- Oily Bohunk Josh Button Makes Landfall in Ad for Diet Dr Pepper
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- Netflix Loses 1,800 Titles as License Deals Expire
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
