Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Gatorade has created one of the rarest things in the advertising world: a jingle so good, no one realizes it's a jingle. The sports drink's new G Series ads from TBWA\Chiat\Day made their debut with the NBA playoffs, and it doesn't take more than one or two views to get the song stuck in your head. The track's old-time, upbeat soul vibe makes it sound like an Otis Redding B-side scrounged from the vinyl depths of obscurity.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in