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CiCi's Pizza is dropping a million pennies in streets near its restaurants nationwide as part of a promotion launched by ad shop Deutsch. Patrons who find the specially marked 1-cent pieces win free meals. The big negative, of course, is that you have to eat at CiCi's. I guess no one could afford, or was willing to pay, "five bucks and change," the price-point CiCi's extolled in its ads in November, so the chain drastically lowered the bar.
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