New Bing ads rethink classic movie scenes | Adweek New Bing ads rethink classic movie scenes | Adweek
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New Bing ads rethink classic movie scenes

Bing

Having conquered telenovela parody, Microsoft's Bing ads are heading into adaptations of classic movies. The new Thelma & Louise and Easy Rider ads from JWT (the second is posted after the jump) both play off the same gag of how much easier those characters' lives would have been if they'd had Bing mobile's restaurant reviews and maps. Granted, they would have also needed cell phones, which were still a ways off, so the conceit here is a little ridiculous. But that doesn't mean I'm not curious to see how Bing would have impacted, say, The French Connection.


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