New ads promote the joys of trucking

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Looks like the U.S. Army isn’t the only organization with recruitment problems. USA Today is reporting on the challenges the trucking industry faces in finding and keeping drivers. Apparently, the romantic notion of life on the road with a Harley between your legs doesn’t compute when you’re talking about an 18-wheeler under your butt and 18-hour days of sometimes stupefying boredom. The low pay and weeks away from home don’t help either. But the American

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in