New $100 bill gets heroic movie-style trailer | Adweek New $100 bill gets heroic movie-style trailer | Adweek
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New $100 bill gets heroic movie-style trailer

$100

The U.S. Treasury has just released this stirring, patriotic, cinematic video introducing the newly redesigned $100 bill. Ben Franklin has never looked better, and is surrounded by all sorts of new high-tech accoutrements. The guy who's going to be really pissed about this is Abraham Lincoln, whose $5 bill has also been refreshed—but was introduced with a cheesy infomercial a few weeks back. Perhaps the budgets for these videos are proportionate to the denominations on display.

—Posted by Tim Nudd


$5 Bill Unveiling Video:

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Topics: Currency, Nudd, Politics
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