Never stop talking again, with Virgin Mobile! | Adweek Never stop talking again, with Virgin Mobile! | Adweek
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Never stop talking again, with Virgin Mobile!

Virgin

Virgin Mobile's new ad campaign takes garrulousness to a new level. The commercial posted below shows a woman yammering into her phone while in a gym locker room. As she heads off to the shower, she leaves her mouth behind with the phone, where it keeps chattering away, as another woman has to listen to the indiscrete conversation about the first woman's disgusting medical condition. Two more ads show women in a store and poolside. The effect is less creepy, more reminiscent of bad Photoshop. Maybe that's what BBH New York is going for with the "Never Stop Talking" push, which promotes a $49.99 unlimited calling plan. There's also the obligatory social-media element, a Facebook contest launching next week to find "the sexiest mouth in America."

—Posted by Brian Morrissey

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