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You guys remember that blog post about that ad that did a familiar thing in a fresh way? When a creative team took a clichéd trope and offered a meta commentary illustrating how hackneyed it was, but tied it to the client anyways? When it left at least one viewer with a smile on his face, and a vague sense of unease about what it was actually saying? That's what happens with this Canadian spot, featuring a coach appealing to his players by referencing a rousing, generic locker-room speech from a movie on Netflix.
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