Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In just five minutes, Netflix will help you win your nightly bedtime war with your children by brokering a compromise between you and your reluctant sleeper(s).
The streaming TV service polled parents globally to figure out the stalling and delay tactics that kids use to push bedtime back. And since TV time is often a requested treat and treated as a reward, they invented five-minute episodes of its original cartoon Dinotrux.
Dinotrux, as my son will tell you, "is trucks but they are dinosaurs, too, and there is a little tool."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in