Netflix Hiding Easter Eggs on Its Site for Season 4 of Arrested Development | Adweek
Advertisement

Netflix Hiding Easter Eggs on Its Site for Season 4 of Arrested Development Fake movies, quirky search results

Netflix is subtly seeding some sly marketing on its website to promote the 14 new episodes of Arrested Development it produced. For example, if you search for "blue" on Netflix, you'll see subtle blue handprints on the screen—a reference to an episode from the second season. (Clicking on them takes you to the Arrested Development page.) Also, Netflix has added a handful of fake streaming titles to the site—my favorite of which is Families With Low Self Esteem—that claim some connection to the show. It's not a hard sell, but the program's demographic wouldn't respond well to that anyway. Season 4 of Arrested Development comes to Netflix in May.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS