Netflix Hiding Easter Eggs on Its Site for Season 4 of Arrested Development Fake movies, quirky search results
Netflix is subtly seeding some sly marketing on its website to promote the 14 new episodes of Arrested Development it produced. For example, if you search for "blue" on Netflix, you'll see subtle blue handprints on the screen—a reference to an episode from the second season. (Clicking on them takes you to the Arrested Development page.) Also, Netflix has added a handful of fake streaming titles to the site—my favorite of which is Families With Low Self Esteem—that claim some connection to the show. It's not a hard sell, but the program's demographic wouldn't respond well to that anyway. Season 4 of Arrested Development comes to Netflix in May.
Email
Print
- The 5 Time Slot Showdowns Will Look Like This
- Our Picks for the 5 Best and 5 Worst New TV Shows
- Yahoo Board Approves $1.1 Billion Tumblr Purchase
- The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts
- Undertone Releases Responsive Design Cross Platform Ad Format
- Shopper Marketing Is Going Mainstream
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Is Cable Finally Getting Parity With Broadcast?
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- Our Picks for the 5 Best and 5 Worst New TV Shows
- This Summer Could Be the Breakthrough in Mobile Advertising
- The 5 Time Slot Showdowns Will Look Like This
- Yahoo Board Approves $1.1 Billion Tumblr Purchase
- This Is What We Saw at the TV Upfronts This Year
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
