Nerds score in Japanese movie promotion | Adweek
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Nerds score in Japanese movie promotion

NerdsGeeks in Tokyo are enjoying a special discount at one movie theater showing Train Man, a film about a nerdy guy who falls in love. “One ticket for a geek” are the magic words to get the special price. “Customers are getting a kick out of saying it,” says a theater rep, adding that about 70 percent of customers are now claiming to be geeks. “There are only a few who look like typical geeks, though.” There is no separate added discount yet for 40-year-old virgins.

—Posted by Tim Nudd

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