Need to Truly Disconnect? If You Wear These Clothes, Your Phone Won't Work | Adweek Need to Truly Disconnect? If You Wear These Clothes, Your Phone Won't Work | Adweek
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Need to Truly Disconnect? If You Wear These Clothes, Your Phone Won't Work Made of frequency-resistent materials

Tired of texts and phone calls, or all those Snapchats from Taco Bell? Find yourself checking your Klout score while walking down the street? Scrolling Instagram for the fifth time this hour with a look like you're solving a calculus problem? Wishing someone you don't even know happy birthday on Facebook while ignoring the human across the table from you?

Or maybe you just want to be totally off the grid anywhere in the world.

Sure, you could just turn off your phone. But that would be too easy. Now, thanks to Trident (yes, the chewing gum) and fashion designer Kunihiko Morinaga, you can repel all cellphone transmissions simply by wearing these hip threads called Focus Life Gear—made of radio frequency shielding fabric.

"While the introduction of the Internet and smartphones has made things very convenient, we are spending a lot more time in this virtual world even when we are with real people," Morinaga says in the video below. "This is why we came up with the idea to create a collection of garments that would help us avoid these distractions, and focus on real life.

"We used fabrication techniques for outdoor gear that protect us from the rain and wind, and applied them to the garments to protect us from the storm of information."

Buy some for yourself, or the virtual-phobe or reality-core friend in your life. This all seems great, but I think chucking my phone in the East River might feel more gratifying.

Via Visual News.











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