A neat way of blowing up the fine print | Adweek A neat way of blowing up the fine print | Adweek
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A neat way of blowing up the fine print

Versus Say what you will about Barry Bonds, but there's really only one asterisk that concerns me on a daily basis. It’s the one that hovers next to almost every price you see advertised for a monthly service. So in a world beset by phrases like “starting as low as” and “for the first three months,” you have to appreciate a new service offered by BestBuys.com. (Yeah, so it’s one of those sites that profits off navigation-bar typos. Try not to hold that against them.) The site’s Fine Print Product Reviews pit major service providers head to head. The reviews seem fair and practical, and they cover services ranging from dating sites to anti-virus software. Plus, they dig up some interesting tidbits from the fine print, such as the late fees Blockbuster doesn't mention in its anti-Netflix ads. Now if only the reviewers could help break down all those presidential candidates, I’d be set.

—Posted by David Griner

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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