A neat way of blowing up the fine print
Say what you will about Barry Bonds, but there's really only
one asterisk that concerns me on a daily basis. It’s the one that hovers next
to almost every price you see advertised for a monthly service. So in a world
beset by phrases like “starting as low as” and “for the first three months,”
you have to appreciate a new service offered by BestBuys.com. (Yeah, so it’s
one of those sites that profits off navigation-bar typos. Try not to hold that
against them.) The site’s Fine Print Product Reviews pit major service
providers head to head. The reviews seem fair and practical, and they cover
services ranging from dating sites to anti-virus software. Plus, they dig up
some interesting tidbits from the fine print, such as the late fees Blockbuster
doesn't mention in its anti-Netflix ads. Now if only the reviewers could help
break down all those presidential candidates, I’d be set.
—Posted by David Griner
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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