NBA needs serious tricks from David Blaine | Adweek
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NBA needs serious tricks from David Blaine

Blaine_2 The NBA’s hiring of magician David Blaine as a spokesman this past spring is looking like a smarter decision every day. These days the league is surely thankful to have a guy on staff who’s experienced in getting out of tough situations, and who can even make stuff disappear sometimes. Blaine’s campaign for the NBA playoffs was all about explaining the inexplicable, so perhaps this week he can help commissioner David Stern with his press releases. Also, if the allegations against referee Tim Donaghy prove to be true, Blaine could advise on appropriate punishments: several months atop a giant pole of ice, for example, or season tickets to the Knicks. And speaking of recent basketball ad campaigns, Nike’s tagline from the playoffs, “We are all witnesses,” certainly has more of a legal ring to it nowadays.

—Posted by Tim Nudd

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