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Nature Valley Canada shouts "You kids, get off my lawn!" in a curmudgeonly new ad from Cossette that contrasts the childhood memories of three generations of families.
The brand yearns for the good old days of fishin', fort buildin', and granola eatin' in the great outdoors. And it argues that newfangled tablets and video games are just ruinin' childhoods left and right, leaving parents with tears and fears for the future.
So, are they just engaging in intergenerational hate mongering here, or do they have a legit point? It probably depends on the generation you're from, and whether you feel like you actually fit the technology stereotypes of that generation.
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