Natural-gas ad warm and uncommonly fuzzy
Making natural gas seem all warm and cozy is a pretty tough marketing challenge, but this spot by TBWA Brussels makes a pretty stellar attempt. Produced by Lovo Films, the ad required fours days of shooting, more than 40 crew members, four cameras and several kilometers of yarn. The result makes you just want to go and cuddle with your water heater. It's also the first time I've wished that the "making of" video actually got into more detail. Via Not Yellow, Chicken.
—Posted by David Griner
Email
Print
- Sid Lee and Cirque du Soleil Launch Marketing Joint Venture
- Mozilla Moves Ahead With Do Not Track Browser
- Twitter Snags Local Social Discovery Firm Spindle
- Brands Can Use Images in Facebook Comments, Too
- Judy Greer is a Reluctant Web Video Star
- James Gandolfini is Dead at 51
- Elle's Robbie Myers on Women's Magazines and Serious Journalism
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- John McAfee Goes Full Charlie Sheen in Bizarre Ad Full of Guns, Drugs and Women
- TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads
- Millennial Guys Are Turning to Makeup
- Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps
- Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
