Nationwide ad placement is plane obnoxious

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Nationwide has plastered its logo and tagline across the side of a Skybus Airlines plane. And it doesn’t end there: “Nationwide will also place branded images inside the plane, including on the plane’s tray tables, overhead bins and rest-room doors,” the press release says. Nationwide sells life insurance, right? So, now I’ll be reminded how terrified I am of air travel during virtually every leg of my journey. Thanks for being on my side, Nationwide! Why not buy some space on

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in