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First we had Nascar Meats. Now the racing league has teamed up with Harlequin to publish Nascar romance novels. The first, titled In the Groove, by Pamela Britton, is in stores now. The plot involves a former kindergarten teacher, Sarah, who drives the team bus of a Nascar driver, Lance. (“Whenever he comes near her, she turns hot as race fuel.”) Apparently, Nascar’s 70 million fans include some 30 million women—an untapped market for Harlequin.
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