Naming rights to agency stadium up for bid | Adweek Naming rights to agency stadium up for bid | Adweek
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Naming rights to agency stadium up for bid

Boarena

With apparently way too much time on its hands, Charlotte, N.C., ad agency BooneOakley is auctioning off the naming rights to its in-house basketball stadium. Wait, BooneOakley has an in-house basketball stadium? How can it afford that? Did the shop win the Microsoft account and not tell anyone? Given the mediocre quality of the company's new "Laptop Hunter" ads, I can't discount the possibility. Kidding, BooneOakley's creative ideas rock, I'm sure. Example: They sent this picture with Preparation H signage Photoshopped onto the scoreboard. Um, hilarious! (See a larger photo here.) Anyway, the "stadium" seats about 35, and according to press materials, "the one-year package includes the customary scoreboard and sideline signage, as well as roof signage, visible from outer space." This agency really needs a few more paying clients to keep these cutesy self-promos at bay. Maybe they should rent out the facility to the Hornets for practice space.

—Posted by David Gianatasio

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