Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After acquiring FleetBoston Financial last year, Bank of America gave up the naming rights to the FleetCenter in Boston. As it searches for a new name sponsor, the arena is auctioning off “naming rights for a day” on eBay, with proceeds going to charity. (Here’s the eBay listing for Feb. 22—there are many other days available, too.) The winning name appears on the Jumbotron during Celtics games, on the FleetCenter’s Web site and on the message that greets callers to the automated phone system.
Things got a little hairy this week when Drew Curtis, the man behind Fark.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in