Naked statues languish without healthcare | Adweek Naked statues languish without healthcare | Adweek
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Naked statues languish without healthcare

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Nothing sells healthcare—or anything, really—quite like nudity. Which brings us to "Uncovered," an outdoor display by Taxi for Blue Shield of California that features 40 statues showing humans in "vulnerable positions." Maybe they wouldn't be so vulnerable if they wore some pants! The broader idea is to symbolize the 6.7 million Californians who have no health coverage. See some more pics here. The statues debuted last Friday in Los Angeles at an event with Blue Shield CEO Bruce Bodaken and former Olympic gold medal swimmer Janet Evans, who both kept their clothes on. The statues move today to San Francisco, where the public display of naked human bodies probably won't draw all that much attention.

—Posted by David Gianatasio

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