A naked Burt Reynolds makes DirecTV pitch

Readers of the new Sports Illustrated swimsuit issue will be saddened to encounter one model who is significantly hairier than the others: Burt Reynolds, as seen in this new ad for high-definition DirecTV. The copy on the ad reads, "Everything should be seen in DirecTV HD. Well, maybe not everything." The photo comes from the April 1972 centerfold in Cosmopolitan magazine. The idea to subject modern audiences to it comes from Deutsch/LA. Click the image for an even hairier version.

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