A naked Burt Reynolds makes DirecTV pitch | Adweek A naked Burt Reynolds makes DirecTV pitch | Adweek
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A naked Burt Reynolds makes DirecTV pitch

Burt Readers of the new Sports Illustrated swimsuit issue will be saddened to encounter one model who is significantly hairier than the others: Burt Reynolds, as seen in this new ad for high-definition DirecTV. The copy on the ad reads, “Everything should be seen in DirecTV HD. Well, maybe not everything.” The photo comes from the April 1972 centerfold in Cosmopolitan magazine. The idea to subject modern audiences to it comes from Deutsch/LA. Click the image for an even hairier version.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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