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The old Dodge Ram is now simply called Ram. You may or may not have gleaned this fact from the spot above, in which we learn, via a little personification poem, that yes, the truck is named Ram. The ad is courtesy of The Richards Group, and the voiceover is supposedly Stan Richards. The whole thing defies your average truck-guy stereotypes in a number of ways. For instance, I was unaware that manly truck guys enjoy Walt Whitman-like free verse.
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