My big fat revived lawsuit | Adweek My big fat revived lawsuit | Adweek
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My big fat revived lawsuit

McdonaldsWe’re getting that queasy feeling again. The class-action lawsuit blaming McDonald’s for making people fat has been revived after twice being thrown out by a lower court. The 2nd U.S. Circuit Court of Appeals said yesterday that New York’s general business law requires a plaintiff to show only that deceptive advertising was misleading and that the plaintiff was injured as a result.

The suit alleges that tens of thousands of children have suffered obesity, diabetes, heart disease, high blood pressure, elevated cholesterol and other health problems after being misled about McDonald’s products.

McDonald’s isn’t lovin’ it. It says “common sense tells you this particular case makes no sense.”

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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