Is This Musical Poster With Interactive Paper the Future of Print and Outdoor Ads? | Adweek Is This Musical Poster With Interactive Paper the Future of Print and Outdoor Ads? | Adweek
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Is This Musical Poster With Interactive Paper the Future of Print and Outdoor Ads? Novalia's 2-D drum kit

Talk about a loud poster! Novalia in England has developed a drum-kit poster you can play with your fingertips. The interactive paper works like a touchsceen and produces seven different drum sounds, including cymbals. (Sadly, there's no cowbell.) The poster itself acts as a speaker. There's also a Bluetooth version that plays through iPads and iPhones. When the neighbors complain, you can let them look around your apartment and honestly say, "Drums? I don't have any drums. Must be the people upstairs." (Ba-dum-bum-CHING!) Needless to say, the company has a more enlightened vision for the technology. "Packaging, greeting-card manufacturers, point-of-sale, bus-shelter advertising, books, newspapers—yes, you can touch a story in a newspaper and if you've got your smartphone with our app anywhere on your person it can automatically pick up the recording of the actual press conference," Novalia's Kate Stone tells Cambridge News. The company has launched a Kickstarter campaign to fund volume production. Fusing traditional media with new technology is becoming a trend. What will they think of next—a print ad that charges your cellphone? Via PSFK.

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Topics: Novalia, Creative
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