Louis Vuitton's Core Values campaign isn't just about classy celebrity photos. Well, OK, it kind of is. But the fashion brand knocks it out of the park with its latest effort in the campaign—a tribute to Muhammad Ali by Ogilvy France, Yasiin Bey (aka Mos Def) and Niels Shoe Meulman. Bey's charming recitations of Ali's classic interviews mesh well with graphic designer Meulman splashing ink all over a boxing ring for what turns out to be really sharp calligraphy. It's a great visual metaphor for how a handsome, quick-witted poet like Ali stood out in the gritty, messy sport of professional boxing. The campaign also includes a print ad in which Ali, 70, poses with one of his grandsons, seen wearing boxing gloves. When you recall how pretty Ali always said he was, he's not so out of place in a Louis Vuitton ad. Second spot after the jump.