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Louis Vuitton's Core Values campaign isn't just about classy celebrity photos. Well, OK, it kind of is. But the fashion brand knocks it out of the park with its latest effort in the campaign—a tribute to Muhammad Ali by Ogilvy France, Yasiin Bey (aka Mos Def) and Niels Shoe Meulman. Bey's charming recitations of Ali's classic interviews mesh well with graphic designer Meulman splashing ink all over a boxing ring for what turns out to be really sharp calligraphy.
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