MTV sees you frolicking with muddy ladies

The folks at MTV, of all people, are urging young people to turn off their computers and TVs and go outside sometimes. In new ads from 180 Amsterdam (the agency that sounds like a skateboard trick), the reasoning is simple: As sweet as high scores and headshots are, the real world has its own treasures, like hot, dirty girls in bikinis trying to move pickup trucks that are stuck in the mud. The gamer in this ad doesn’t actually meet the ladies, which may be a good thing.