Mr. Bean Is a Hopeless Kung Fu Warrior in the Most Hilarious Snickers 'You're Not You' Ads Yet

Rowan Atkinson is a ridiculously inspired choice

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You're familiar with the joke at this point. Someone is super hungry, turns into a celebrity, eats a Snickers and goes back to being a normal person. Punch line: "You're not you when you're hungry."

Now, though, London agency AMV BBDO has made perhaps the best ads yet in the global Snickers campaign, by tapping one of Britain's most beloved wonky comedians, Rowan Atkinson, better known as Mr. Bean, as the celeb.

If you're unfamiliar with the work of Mr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in