MPAA isn’t keen on severed fingers

SawTaking exception to the depiction of severed fingers, the Motion Picture Association of America has nixed this poster for the movie Saw II (tagline: “Oh yes, there will be blood”). Lions Gate Films apparently distributed the offending marketing materials to various Web sites without MPAA approval and is now backtracking. The studio seems to have altered the creative, as seen on the movie’s official site, by enlarging the fingers so the severed area is not seen. The film opens around Halloween.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS