Movie Teaser Reminds You Not to Give an AK-47 to a Chimpanzee

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Twentieth Century Fox may have stumbled out of the gate by giving Rise of the Planet of the Apes the most cumbersome name imaginable, but they did produce this amusing viral video in which West African militiamen learn a valuable lesson about giving automatic weapons to monkeys. Since they don't mention the upcoming movie once during the whole thing, I'm assuming they're going for advertising by association, which I prefer to the beating-jokes-into-the-ground school of viral marketing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in