Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As none of you will remember (don’t worry, I barely do), one of my first AdFreak posts was about how Mountain Dew should bring back their old “hillbilly running out of an outhouse” label. Well, now they have—in a limited edition, anyway. It’s part of a project called the Green Label Alert, wherein the Dew gets hip types like skateboard designers (Mark Nardello), graffiti taggers (Dr. Revolt) and a DC Shoes maker (Methamphibian) to rework their labels as they see fit.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in