Mountain Dew: elixir for the ages

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

More Mountain Dew news (see below)—maybe. Several videos have made their way onto YouTube over the last few days featuring an elderly woman named Sue Teller, hosting a series called, "Do Your Own Adventure." They are so amateurish there’s also something strangely professional about them (like the moment, in the one above on how to create a mashup, where she pulls an Afghan off a table to reveal her two turntables). At any rate, though old-ladies-as-hipsters is nothing new, there’s something pitch-perfect about these.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in