This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's Location

Another invention from BBDO Bangkok

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In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death. 

The "Helpmet" was designed by BBDO Bangkok for the Thai Health Promotion Foundation (the same partnership that recently came up with the fat-reducing AbsorbPlate) to help address Thailand's staggeringly high rate of motorcycle fatalities—the second highest in the world. 

The helmet uses shock-detecting technology to sense when the rider has been in an accident, with GPS and cellular access built in to alert emergency crews.

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