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Mother London enjoys honest holiday spam

This came to our attention too late to include on our list of best agency holiday cards. But it's doubtful any shop will top Mother London's "Giving is Glorious" idea for its combination of cleverness and charity. The agency sent out a spam-style e-mail promising recipients $10,000 if they replied with their full name and bank details. Lots of people responded, but only one guy—commercial director Theo Delaney—was willing to surrender his bank number. He wound up with the money. And in a nice twist (which almost makes you wonder if the whole thing was staged), Delaney quickly decided to donate it to a women's health charity called Forward Nigeria.

—Posted by Brian Morrissey

Mother

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