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DJ/fashionista Mimi Xu and her daughter Maily Beyrens (collectively known as XuBox) star in a series of self-consciously quirky videos promoting fashion brand Björn Borg's SS16 Limited Edition Sport Couture collection.
The pair don "retro-space-inspired" gear and crank up Xu's minimalist club beats for this satisfying, somewhat surreal 90-second centerpiece spot:
Their goal was "to combine sports and fashion in an eccentric everyday training video," producer Nils Ljunggren tells AdFreak. A bunch of 15-second edits ratchet up that eccentricity with snippets of animation and soundtracks that range from eerily abstract to pleasantly poppy—with a military march thrown in for good measure.
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