Most Inclusive Ad Ever? Swiffer Spot Stars Interracial Family, and Dad's an Amputee

Plus, he cleans the house!

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Here's a feel-good moment from Swiffer. A new ad for the brand stars an interracial family, which deserves some credit, if lamentably, in light of the idiotic controversy around last year's Cheerios ad. But also, Zack Rukavina, the husband and father in the documentary-style spot, also lost an arm to cancer—a fact that is central to the ad's narrative about how the brand makes cleaning easier, and which seems to be earning the P&G-owned brand extra points.

Zack is also cast as an active participant in the cleaning, unlike Morty Kauffman, the husband in the geriatric Swiffer-endorsing couple from last year, who only does the laundry and leaves the rest to his wife, Lee.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in