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The ad business, we're told ad nauseum, is all about creativity—specifically, the type that builds brands and drives business results. Someone tell that to Fast Company. The bible of all things innovation is out with a list of the "100 most creative people in business." It isn't dominated by the ad world. TBWA creative chief Lee Clow checks in at No. 32, and Noah Brier, director of strategy at The Barbarian Group and creator of BrandTags.net,
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