Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The New York Post reports this morning that a star-studded musical lineup, including Madonna, Iggy Pop and Billie Joe Armstrong will appear in the new campaign to promote the new iTunes/Motorola cell phone, which is expected to be officially unveiled in San Francisco this coming Wednesday. (The Post erroneously reports that Ogilvy & Mather is the agency; it’s actually BBDO, which handles Cingular, the carrier for the phone.) OK, good. But take a gander at the product’s name: Rokr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in