Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Modernista! deservedly won praise for its innovative and shockingly unsucky Web site. Let’s face it, the bar wasn’t high. But just how ahead of the curve is Modernista! is when it comes to new forms of communication? After all, it committed a big Wikipedia no-no by steering its own entry. Chris Grayson, an amateur sleuth, points out on Modernista!’s Facebook fan page that the agency’s founding partners, Lance Jensen and Gary Koepke, are hardly poster boys for trying out new things.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in